Privacy Policy
Last updated 20 October 2026 · Effective from 20 October 2026
Safarify (“Safarify”, “we”, “us”, or “our”) operates an online marketplace that enables users to discover, compare, book, and experience travel activities, tours, adventures, workshops, attractions, and other local experiences offered by independent operators and service providers.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you access or use the Safarify website, mobile applications, services, and related platforms (collectively, the “Platform”).
By using Safarify, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
Safarify is operated by:
- Legal Entity:
- Safarify Platforms Private Limited
- Registered Address:
- MIG-1, F-704, Vatrak Bldg, Sardar Heights, Tithal, Valsad, Gujarat - 396001
- Email:
- support@safarify.co.in
- Website:
- https://www.safarify.co.in
For privacy-related questions or requests, you may contact us at:
- Privacy Contact:
- support@safarify.co.in
Where applicable under Indian data protection law, Safarify acts as the Data Fiduciary for personal data processed by us in connection with the Platform.
2. Information We Collect
We collect information necessary to provide, maintain, secure, and improve the Platform.
2.1 Information You Provide
Depending on how you use Safarify, this may include:
- Full name
- Mobile number
- Email address
- Account credentials
- Profile information
- Date of birth or age where required for an experience
- Emergency contact information where required for an activity
- Booking details
- Number and details of participants
- Communication preferences
- Reviews, ratings, photographs, videos, and other content submitted by you
- Customer support communications
- Information provided during enquiries or disputes
- Information required for operator verification or onboarding
We only request information that is reasonably necessary for the relevant purpose.
2.2 Payment Information
When you make a payment through Safarify, payment processing may be provided by third-party payment service providers such as Razorpay or other payment partners.
Safarify may receive information such as:
- Transaction ID
- Payment status
- Payment method
- Amount paid
- Refund status
- Payment timestamps
- Limited payment-related information required to reconcile transactions
Your complete card, banking, or other payment credentials may be processed directly by the relevant payment service provider rather than stored by Safarify.
For example, Razorpay separately processes customer and transaction data under its own privacy framework.
2.3 Location Information
Depending on the features you use, Safarify may collect or process location information.
Location may be used to:
- Show experiences near you
- Sort or filter experiences by distance
- Provide location-based recommendations
- Display maps and meeting points
- Improve search and discovery
- Help with navigation or check-in functionality
You may control location permissions through your device settings. Some location-based features may not function correctly if permission is disabled.
2.4 Device and Technical Information
We may automatically collect information such as:
- IP address
- Device type
- Operating system
- Browser type
- Application version
- Device identifiers
- Language and regional settings
- Crash reports
- Log information
- Pages or screens visited
- Approximate location derived from technical information
- Interaction information
We use this information for security, troubleshooting, analytics, performance monitoring, and improving the Platform.
2.5 Cookies and Similar Technologies
Safarify may use cookies, local storage, SDKs, pixels, and similar technologies to:
- Keep you signed in
- Remember preferences
- Maintain sessions
- Understand Platform usage
- Measure performance
- Detect fraud and abuse
- Improve user experience
- Provide relevant communications and marketing where permitted
You may control certain cookies through your browser or device settings.
3. How We Use Your Information
We may process personal information for the following purposes:
Providing the Platform
- Creating and managing accounts
- Processing bookings
- Confirming reservations
- Communicating booking information
- Providing customer support
- Facilitating operator-customer interactions
- Processing cancellations and refunds
- Managing check-ins
- Sending booking confirmations and reminders
Payments and Financial Operations
- Processing payments
- Confirming transactions
- Managing refunds
- Managing platform fees
- Facilitating operator payouts
- Preventing payment fraud
- Maintaining financial records
Safety and Trust
- Verifying users or operators where appropriate
- Detecting suspicious activity
- Preventing fraud
- Investigating abuse
- Resolving disputes
- Protecting users, operators, Safarify, and third parties
Platform Improvement
- Understanding how users interact with Safarify
- Improving search and recommendations
- Debugging technical problems
- Developing new features
- Performing analytics
- Measuring product performance
Communications
We may send:
- Booking confirmations
- Payment notifications
- Cancellation and refund updates
- Check-in information
- Important service announcements
- Customer support communications
- Product updates
- Promotional communications where permitted
You may opt out of non-essential promotional communications. Transactional and service-related communications may still be sent when necessary.
4. Legal Basis and Consent
Where required by applicable law, Safarify will process personal data based on:
- Your consent;
- Performance of a service or transaction requested by you;
- Compliance with applicable legal obligations;
- Legitimate or legally permitted purposes;
- Prevention, detection, or investigation of fraud, security incidents, or unlawful activity; or
- Other grounds permitted under applicable law.
Where processing is based on consent, you may withdraw consent subject to applicable law and the consequences of such withdrawal.
Withdrawal of consent may affect our ability to provide certain Platform features or services.
6. Operator Data
Operators using Safarify may provide business and personal information for onboarding and verification.
This may include:
- Identity information
- Contact information
- Business information
- Bank/payment information
- Tax-related information
- Government-issued identification where legally required
- Experience and operational information
We use this information to verify operators, facilitate bookings and payouts, maintain trust and safety, and comply with legal and financial obligations.
7. Reviews, Photos and User Content
If you submit a review, rating, photograph, video, comment, or other content to Safarify, that content may be displayed publicly or shared with other users as part of the Platform.
Do not upload content containing another person’s personal information unless you have the necessary permission or lawful basis.
You should also avoid publishing sensitive personal information in reviews or public content.
8. Waitlist and Host Sign-ups
Before bookings open, you can join our waitlist or, if you run an experience, register your interest as a host.
For this we collect:
- Your name and mobile number;
- Your email address and the place you are interested in, if you give them;
- For hosts: your business name, what you offer, your town or city and any message, if you give them;
- The page you signed up on and the campaign link that brought you there, if any.
We use this only to tell you when bookings open and about our launch, and, for hosts, to contact you about listing your experience. We rely on the consent you give when you tick the box on the form.
Your IP address is used briefly to prevent abuse of the form; it is not stored with your sign-up.
You can withdraw your consent and ask us to delete your sign-up at any time by writing to support@safarify.co.in. Otherwise we keep it only for as long as we need it for these purposes.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Providing services
- Maintaining transaction records
- Resolving disputes
- Preventing fraud
- Complying with legal obligations
- Enforcing agreements
- Maintaining security and audit records
Different categories of information may have different retention periods.
When information is no longer required, we may delete, anonymise, or securely dispose of it, subject to applicable legal and operational requirements.
10. Data Security
Safarify uses reasonable technical and organisational measures designed to protect personal information against:
- Unauthorised access
- Accidental loss
- Misuse
- Alteration
- Disclosure
- Destruction
However, no internet-based service can guarantee absolute security.
You are responsible for keeping your account credentials and OTPs confidential and should immediately notify us if you believe your account has been compromised.
11. Children’s Privacy
Safarify is intended for users who are legally capable of entering into applicable transactions.
Unless specifically permitted and appropriately facilitated under applicable law, Safarify does not knowingly seek to collect personal data from children.
Where an experience has specific age requirements, the applicable age and participation requirements will be displayed during booking.
12. Third-Party Services and Links
Safarify may contain links to third-party websites, applications, payment services, maps, social media platforms, or other services.
Those third parties may have their own privacy policies and terms.
Safarify is not responsible for the privacy practices of third-party services that it does not control.
13. Your Rights
Subject to applicable law, you may have rights relating to your personal information, including rights to:
- Obtain information about processing of your personal data
- Request correction of inaccurate or incomplete information
- Request deletion of personal data where applicable
- Withdraw consent where processing relies on consent
- Raise a grievance regarding processing of personal data
- Exercise other rights available under applicable data protection law
The DPDP Act provides data principals with rights including access-related rights and grievance mechanisms, subject to the Act and applicable rules.
To exercise an applicable right, contact us at:
- Privacy Email:
- support@safarify.co.in
We may need to verify your identity before processing certain requests.
14. Marketing Communications
You may receive promotional communications from Safarify where permitted by applicable law.
You can unsubscribe from marketing communications by:
- Using the unsubscribe mechanism included in an email;
- Changing notification preferences; or
- Contacting us at support@safarify.co.in.
You may continue to receive transactional or service-related communications.
15. International Data Transfers
Some service providers used by Safarify may process information from locations outside India.
Where personal information is transferred or processed outside India, Safarify will take such measures as required under applicable law.
16. Data Breaches
If Safarify becomes aware of a personal data breach, we will take appropriate steps to investigate, contain, mitigate, and respond to the incident and provide notifications where required by applicable law.
17. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes to:
- Our services
- Technology
- Legal requirements
- Data-processing practices
When we make material changes, we may notify users through the Platform or other appropriate means.
The updated version will specify the revised “Last Updated” date.
18. Grievance and Contact
For privacy questions, requests, or complaints:
- Safarify Legal Entity:
- Safarify Platforms Private Limited
- Address:
- MIG-1, F-704, Vatrak Bldg, Sardar Heights, Tithal, Valsad, Gujarat - 396001
- Email:
- support@safarify.co.in
- Customer Support:
- support@safarify.co.in / +91 9022881159
We will handle grievances in accordance with applicable law and our internal grievance procedure.
19. Governing Law
This Privacy Policy shall be governed by the laws of India, subject to applicable mandatory legal rights and remedies.
Important: This Privacy Policy should be read together with Safarify’s Terms & Conditions, Cancellation and Refund Policy, and any other policies displayed on the Platform.